GPO Channel Sales

Scale your business through the GPO channel.

Group Purchasing Organizations can be an incredible force multiplier for your sales team. Leading global organizations use GPOs to lower SG&A while growing and retaining business — we help you build that channel the right way.

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Why the GPO channel

A force multiplier most sales teams underuse.

GPO relationships can lower your SG&A while growing and retaining business — but only if the go-to-market strategy is built correctly.
Without the right partner introductions, breaking into GPO purchasing programs can take years of relationship-building most sales teams don't have time for.
A channel without executive-level oversight and reporting rarely survives past its first year.
Most vendors treat GPO as a side channel instead of a dedicated go-to-market motion with its own strategy.
Services include

Everything it takes to build a real GPO channel.

We help organizations maximize value and opportunity in GPO channel sales — from strategy through execution.

Strategy

GPO channel strategy development

We design a comprehensive go-to-market (GTM) strategy purpose-built for the GPO channel, not adapted from your existing direct sales playbook.

Partnerships

Partner network expansion

We leverage existing relationships to introduce your company to potential GPO partners and other partnership and referral opportunities.

Execution

Sales and engagement leadership

We develop and implement the optimal engagement plan for your business and the GPO sales team, so the channel actually converts.

Oversight

Executive oversight and reporting

We maintain executive-level relationships with GPO leadership and deliver regular progress reports tracking key performance metrics.

Let's talk channel strategy

Get a no-cost GPO viability assessment.

Contact us today for a no-cost, no-obligation assessment of your business and its viability in a GPO environment.

Get started
Steve Cross — President & Founder · steve@gpochannelsales.com · (615) 988-6393
One team, several specialists

Our companies

Sourcing Advisory Group, GPO Channel Sales, and Portco Solutions are sister companies under the same leadership — each built around one part of maximizing value for the organizations we work with.

Sourcing Advisory Group Indirect sourcing & GPO optimization for organizations of any size. Visit site → Portco Solutions Cross-portfolio sourcing & value creation for private equity. Visit site →